On social
- Sora is shutting down. Generation isn't a product
OpenAI closed the Sora app this week, seven months after launching it as a social network, and the API ends in September. What went wrong, and what it says about where generative video belongs.
2 min reads likes comments - Sora built a social network
OpenAI launched Sora 2 as a TikTok-style app where every video is generated. The model is impressive. I'm less sure a feed of generations gives people a reason to keep watching.
2 min reads likes comments - Meta's worst day was TikTok's best
Meta lost over $230 billion in market value in one day after Facebook's first ever drop in daily users. The interest graph beat the social graph.
2 min reads likes comments - Reels is a clone. That's fine
Instagram launched Reels the day before the TikTok executive order. The format is a commodity now, and the question is whose recommender learns fastest.
2 min reads likes comments - The camera is the new keyboard
Snap filed to go public and calls itself a camera company. The phrase sounds like marketing, but it describes a real shift in how people put things into computers.
2 min reads likes comments - Vine is dead. Short video isn't
Twitter is shutting down Vine. It didn't lose because six-second videos were a bad idea.
2 min reads likes comments